Jul 14, 2025

How Jason, a Small Business Owner, Protected His Company with a Smart Prenup Strategy

A business owner preparing prenup strategy documents to protect his company.
A business owner preparing prenup strategy documents to protect his company.

What He Was Struggling With

Jason Kim, a 41-year-old founder of a growing e-commerce business in Colorado, had built his company from scratch over the last decade. As his business reached the $2 million annual revenue mark, he became engaged to his long-time partner, Claire.

“We were in a great place emotionally,” Jason said. “But I couldn’t ignore what I’d seen happen to a couple of friends during their divorces. One almost lost his company. I didn’t want that to be me.”

The problem? Claire wasn’t thrilled when the word “prenup” came up.

“She took it personally,” Jason recalled. “Like I was planning for us to fail. I just wanted to protect what I’d already built.”

Jason felt stuck. He didn’t want to create conflict, but he also didn’t want to leave his business vulnerable if the future took an unexpected turn.

Their Journey to a Solution

Jason started researching:

  • Can a prenup protect my business?

  • What should a prenup include?

  • How do you ask for a prenup without killing the vibe?

He found a lot of conflicting advice, fear-based content, and legal jargon. "It was overwhelming," he said. "I wasn’t even sure what questions I should be asking."

He didn’t want a free online template, but he wasn’t ready to spend thousands on legal fees just to explore his options. That’s when he found the AI Prenup Advisor.

Using the AI Prenup Advisor for the First Time

“What sold me was that it wasn’t trying to replace a lawyer. It helped me prepare for one. It felt like a smart pre-step, not a shortcut.”

Jason entered a few basic details:

  • He owned a business that had been established before the relationship began.

  • Their assets and debts

  • Their state (Colorado)

  • Claire’s financial picture

The tool returned a clear summary, including:

  • Clauses to consider for business protection

  • Common mistakes (like co-mingling business and personal assets)

  • A prenup checklist of what to gather for an attorney

  • Sample phrases for starting a thoughtful, fair conversation

“Seeing it laid out helped me feel confident. More importantly, it gave me the right words to show Claire this wasn’t about mistrust, it was about fairness.”

The Results: Clarity Without Conflict

Once Jason reframed the conversation, everything shifted.

“I told her, ‘This isn’t about me vs. you. It’s about protecting what we’ve both worked hard to build. I want to do this right, with a lawyer, not some sketchy DIY contract.”

Claire appreciated that he had taken time to understand the process and how it affected her, too.

They met with a family lawyer who reviewed the tool-generated notes and said:

“I wish more clients came in this organized.”

They walked out with a fair, enforceable prenup that protected the business and respected the relationship.

“It gave us peace of mind,” Jason said. “And we avoided the usual stress that comes with these conversations.”

Why More Entrepreneurs Are Turning to Prenups

Jason’s story is part of a growing trend: more entrepreneurs are realizing that a prenup isn’t just a fallback, it’s a brilliant financial plan.

Without one, your business could be considered marital property in many states, and your ex could claim part ownership, even if they had no involvement.

Read: 7 Mistakes That Can Invalidate Your Prenup

Jason’s Advice to Other Business Owners

  1. Don’t avoid the conversation. Avoiding it now will only create more stress later.

  2. Lead with fairness. A good prenup should protect both parties.

  3. Use a tool like the AI Prenup Advisor. It helps you clarify what matters before involving a lawyer.

“You’re not being cold-hearted,” Jason said. “You’re being a responsible partner and entrepreneur.”

Ready to Try It Yourself?

If you’re wondering, can a prenup protect your money and your business? The answer is yes, but only if it’s done right.

The AI Prenup Advisor won’t create a legal document, but it will:

  • Help you avoid common mistakes.

  • Show you what to include in a prenup.

  • Give you a checklist to bring to your attorney.

  • Help you talk to your partner without drama

👉 Try the AI Prenup Advisor, it’s fast, private, and free to start.

Goat Answer Team

Goat Answer Team